Image credit to Motorsport Total (Guenther, left and Nicki Lauda, right)
In his own classic, endearing, and hilarious Guenther way, he tells his story of his motorsport career and rise – and fall – in Formula One. This is truly not to be missed for F1 fans and leaves the whole venue laughing out loud.
In his own classic, endearing, and hilarious Guenther way, he is truly unfiltered in his live tour happening now across the UK. Backing off of his rise from Drive to Survive (although he promises he’s never watched it!), Guenther tells his story of his motorsport career and rise – and fall – in Formula One. This is truly not to be missed for F1 fans and leaves the whole venue laughing out loud.
Alongside the help of his ‘ghost writer’ – James Hogg, Guenther starts this sit-down evening sharing stories of his childhood growing up in the Italian mountains. This is where he soon fell in love with motorsports but could not imagine anyone making a living from it!
He details applying for a mechanic job on a whim with the Mazda rally car team and not expecting to hear anything back. To moving with the Ford rally team and working on their championship wining Focus with drivers such as Colin McRae and Carlos Sainz senior in 2000 and 2001. This work in European Rally Car Championship teams would gain attention in the wider motor sporting world, and later he was requested to meet with Nicki Lauda. He was headhunted for role of manager director of the Jaguar F1 team by Lauda himself. This job was the defining moment in his Formula One career and begins a long road of highs and lows!
From here, Guenther discusses being approached by Gene Haas to help create the first American F1 team after multiple failed projects from previous years. Guenther took this in his stride and the team did surprisingly well in their first few WDC and even finishing 5th in the constructor’s title for 2018. Then after a few driver change ups and COVID, he tells us of the story of the 2021 championship with two rookies being chosen to line up the Haas team. Guenther was able to secure large investments from Russian sponsors Uralkali, which came to an end after just one season due to the Russian invasion of Ukraine. Guenther quotes that in this case, ethics was far more important than money and he was prepared to do the right thing.
Of course, they couldn’t not mention the infamous Drive to Survive scene with rookie driver Mazepin slamming Guenther’s office door, and the onslaught and ensued!
After investments were cut and budgets grew tighter, the Haas team had struggled over the previous years and the easiest person for Gene to blame was Guenther himself. This all came to an end in 2023 when he was buying a ham for dinner in the supermarket and Gene called to tell him his contract was over!
But as of right now, it seems Guenther is just happy to be unemployed and doing whatever he likes. From presenting at various F1 grand prix weekends, to writing books and going on tour. He is not in a rush to find a ‘real job’ and says he is ‘pretty busy for an unemployed man’.
If you were considering getting tickets to his tour or know any avid F1 fans this is your sign to go! A truly hilarious and captivating evening with Guenther Steiner just being himself.
Guenther is on tour in the UK until the 20th of July in various locations, before taking it across the pond to the USA.
Girls in F1 
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